Capitol Electronics Inc.
Plainfield, IN

COMPANY OVERVIEW

From the Beginning:

Capitol Electronics Sales, Inc. (CEI) was originally founded in February 1987 by Wayne Hooper ^CPMR to provide experienced, professional sales and customer service representation to the wireless communications industry in the states of Indiana and Kentucky. Today CEI has grown in both staff and territorial responsibility to cover the states of Indiana, Kentucky, Ohio, Michigan, Western Pennsylvania and West Virginia. We are very proud to be soon celebrating our 20th Year of Service in 2007.

As past President of CEI, and a 1996 graduate of the Certified Professional Manufacturers Representative training course, Wayne Hooper contributed 30+ years of sales and service experience within the communications industry in various sales and marketing positions. This experience, combined with past accomplishments, have contributed to a fundamental understanding of the market place and the needs of its customers and of the manufacturers CEI represents. The knowledge gained from those experiences have formed the foundation for a corporate philosophy that is a part of Capitol Electronics daily practices, believing the customer is the essence of our existence. How the customer perceives the roll of the manufacturers representative and that of the manufacturer is of primary concern. The decision to display the slogan "Representing Quality Manufacturers Since 1987" on all company stationary and corporate advertising brochures speaks clearly to the pride we hold for those manufacturers CEI represents.

Company History:

From humble beginnings, CEI has expanded both its territory and its staff aggressively over the past nineteen years. In 1990 Nick Melander joined the company as co-owner and Account Representative for the newly added Ohio territory. Nick completed his Certified Professional Manufacturer's Representative training program in January of 1998. Having started in the commercial wireless business in the mid 70’s, Nick has both a technical and sales background that uniquely benefits the overall Sales Administration and Management of the company. In late 1992 Betty Langdon was brought into the company to take over all internal office and administrative responsibilities.

Today as Vice President Betty exercises her strong background in business administration and plays a vital roll as liaison between our sales staff and the administrative departments of those manufacturers CEI represents. Today as Company President, Nick Melander is fortunate to have a staff of (2) two Inside Sales and Marketing Coordinators as well as (5) five well trained and professional Field Account Managers. Collectively Capitol highly leverages its quality human resources to represent all of their Principals in a highly valued manner.

Strategic and market planning along with aggressive sales success has resulted in a high performance sales organization that continues to focus on commercial radio communication users in the territory. Those accounts include Self Maintained Wireless End Users, Federal, State and Local Government, Institutional users as well as Commercial and General Line Distributors. As the wireless industry continues it’s diversification, Capitol Electronics has taken the challenge to “marketize” it’s growing diverse customer base and focus individual energies on specific vertical markets such as Commercial Carriers, OEM accounts, Microwave/Broadband Wireless and Wireless Deployers. Specializing in those markets will allow for quicker penetration by becoming much more sensitive to the customers needs and desired products. CEI takes the responsibility to identify the continued diversification of it’s markets and it’s related needs. The commitment to additional sales staff continues into year 2007 with the desire and soliciting of additional Representatives.

Total sales for the companies represented have continued to grow aggressively each year reaching over $18,000,000.00 in 2005. With the dedication and commitment of the current staff, 2006 shall prove to be an increasingly productive year.

The Market:

Capitol Electronics has traditionally focused it's efforts on the wireless communications segment of the telecommunications industry. These areas again include conventional land mobile radio, self-maintained end radio users, major end users, systems houses, and distributors of wireless communications products. The continued growth of the commercial carrier business has further diversified the efforts of CEI. In the Cellular/PCS markets CEI actively calls on Carriers, Infrustructure Contractors as well as Systems and Applications Engineers. Other markets that are rapidly growing include OEM's (Original Equipment Manufacturers), Military Suppliers, Microwave and Broadband Wireless Data VAR’s, Deployers and System Integrators. Capitol Electronics is aggressively targeting these markets as growth areas with additional focus and resources committed to the successful marketing of their manufactures products.

In order to effectively impact the variety of markets using products represented by CEI, many marketing mechanics are used. A very comprehensive field database is available to those manufacturers that have a pro-active direct mail program. This is the same database that all CEI Account Managers and Inside Customer support personnel are actively updating on a daily basis while in touch with current and potential customers.

Sales bulletins and routine newsletters are part of the continuing effort by Capitol Electronics to "stay in front of the customer" at all times. Custom literature packages, price matrix’s and three ring binders are distributed when deemed effective. Telemarketing continues to prove effective while used in conjunction with a balanced routine of personally calling on the customer face to face.

In addition to commonly accepted field sales calls, regional and national trade shows, Capitol Electronics hosts information and training seminars sponsored by specific manufacturers targeted towards select groups of customers in their respective territories. Typically these one-day seminars are split between two complimentary manufacturers with lunch provided to the attendees between meetings. Additional development of Capitols “In Service” training programs are under way to address the demand by customers to train their internal and field sales and customer service staff. This effort is proving to be a unique service provided by Capitol Electronics and the principals it represents. Continued commitment to providing these type programs and services are very much a part of the strategic marketing plan to raise field awareness of those products lines that CEI represents. All our Principals participate in an annual “Capitol Wireless Expo” field trade show where we cover (5) five in territory cities in (5) five days. Beside sales booths and product demonstrations, there are technical seminars and training sessions that occur simultaneous to the show hours.

The Company Creed:

Capitol Electronics Inc. looks forward to the opportunity to put its “Field Resources” to work for your company. Hard work and an ethical approach to servicing both its customers as well as it principals have been the foundation for CEI’s daily business practices. The company philosophy supports the balance of family and personal needs, spiritual needs and professional career needs as a healthy formula to being happy and staying at ones personal best performance. We believe our customers as well as the manufacturers we represent should expect nothing less.

CAPITOL ELECTRONICS INC.
230 E. Main Street
PO Box 715
Plainfield, IN 46168
(317) 839-5022
FAX (317) 839-2662
email sales@capitolinc.com